We celebrated the magic of Christmas - and the global obsession of tracking Santa's every move via Google's Santa Tracker by creating the North Pole's very own broadcasting company, NPBC. Inspired by real life shows, we created mock up channels that showcased the vast range that the North Pole Broadcasting Channel Network included.
Channel openers inspired by real life show openers.
Instagram story dance competition
Case study was created to show the results of the campaign.
Duties Animation, Case Study
Credits Creative Directors: Donovan Goodly, Celine Faledam, Blake Marquis Animation: Edgar Zavala, Pedro Mafra, James Curran, Google Design: Donovan Goodly, John Paul Brantly, Google